Harnessing the power of motion for a pioneering air source heat-pump company.
As one of the most exciting new players in green energy, a sector essential to tackling climate change and protecting Earth’s future, Aira needed a motion identity to unlock their full potential.
After rapid expansion their communications were quickly multiplying. Coupled with the preparation of their first product, fully designed and developed by their in-house team and to be announced at a press conference with the Prime Minister of Sweden no less – it was clear a set of overarching principles for applying the brand in motion were needed to amplify the impact of the moment.
Our concept used the “frame” in Aira’s brand mark as a catalyst for every movement and interaction, an approach that now flows through messaging, imagery and graphic elements on every touchpoint. A consistent, memorable mechanic from their smart home app and sales journey, right through to how they showcase their revolutionary industrial design to the world.
The motivation of the motion is in mimicking the movement of air – the humble simplicity of breathing in and out, which enlivens what is otherwise a restrained brand world that stays true to the brand's Scandinavian roots.
