An identity that performs, for a medium that has always performed.

Brand Strategy
Visual Identity
Design System

As the industry body for commercial radio, Radiocentre represent many reasons why radio is a powerful media. Given that commercial radio has more publicly available effectiveness research than any other medium, radio really has the facts and figures to prove its commercial effectiveness - and yet continues to be simultaneously overlooked and underrated. The new identity seeks to retune radio’s appearance in the digital age to support reappraisal of the medium as something modern, dynamic and relevant. Driven by impactful infographic visual language that also borrows from UI design and iconography, the result is a brand system that feels iconic, playful and as alive as radio is.

The new logo remixes well-loved icons from the world of radio with infographics. Audio levels as bar graphs and tuning dials as pie charts – all recomposed into an R monogram for Radiocentre.

“Far beyond an exercise in visual modernisation, we saw an opportunity to focus the rebrand on radio’s unending comparative strengths. The identity is driven by its unseen effectiveness – a brand identity constantly performing, just as radio does day in day out”.
Tom Munckton, ECD – Fold7 Design