An audacious identity rallying a Web3 and AI movement
[REDACTED] is a new Web3 movement and IRL event coming to Bangkok which will bring together visionaries, builders and pioneers from across the AI and Web3 space. As an unbranded entity, it will for the first time seek to unite the community to build a future where technology belongs to users, and fight against big tech’s further centralisation and regulation.
Our approach was create an immersive and irreverent identity system that could grab attention, rally the community and flex to the more positive, empowering spirit of the IRL event itself.
We created a visual language born from the aim of the movement itself; individual graphic ‘blocks', symbolic of each Blockchain or Web3 entity, that form together in a multitude of ways to demonstrate the collective power of bringing communities within Web3 together.
As well as the logo itself, the blocks inform everything across logo expressions, typography, iconography, photographic treatments across an array of digital assets to merch and the physical experience at the event itself.
The overall visual and verbal attitude of the brand identity aims to harness the spirit of activism combined with a dark-mode low-fi quality to appeal to Web3’s developer base. We see shifting, glitching graphics, monospace type scrambles met with oblique provocative messaging. We even reference the joy of earlier tech – from 8-bit simplicity to Y2K era clunkiness.
“Right now big tech have gotten a seat at the table to regulate AI and further centralise the world’s most powerful technology. [REDACTED] captures the moment and rallies that Web3 communities most importantly need to combine forces and play as a team to fight against archaic infrastructure and closed-source conglomerates. It’s been our honour to create an identity built entirely to inspire the people at the heart of this movement.”
– Tom Munckton, ECD, Fold7Design
